word of mouse - определение. Что такое word of mouse
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Что (кто) такое word of mouse - определение

MARKETING STRATEGY THAT USES EXISTING SOCIAL NETWORKS TO PROMOTE A PRODUCT
Viral advertising; Recursive advertising; Viral ad; Viral Marketing; Viral Advertising; Viral campaign; Subviral campaign; Viral expansion loop; "word of mouse"; Viral distribution; Viral promotion; Contagious marketing; Contagious Marketing; Viral Activism; Virus marketing; Word of mouse; Viral marketing services; Viral Marketing Services; Viral seeding

word of mouse         
The way news and rumors spread across the internet via message boards and IRC servers. (Someone coined this along time ago...just did not see it listed and thought it should be.)
If word of mouth and work of mouth don't do it for you, try word of mouse and work of mouse.
Word (computer architecture)         
BASE MEMORY UNIT HANDLED BY A COMPUTER
Computer word; Word size; Word length; Wordlength; 10-bit; Halfword; Dword (Computer); Qword; Machine word; DWORD; DWord; Dword; Data word; Double word; Word orientation; Word-oriented; Word oriented; Word (unit); Word (data type); Word width; Memory word; Bitness; Binary word; Variable word-length computer; Variable word-length architecture; Variable word-length machine; Variable word length architecture; Variable word length computer; Variable word length machine; Variable word architecture; Variable word-length (computer hardware); Variable word length (computer hardware); 32-bit word; 32bit word; Catena (unit); Catena (computing); Catenae (unit); Catenae (computing); Storage word; 16-bit word; 16 bit word; 32 bit word; 48-bit word; 48 bit word; 51 bit word; 51-bit word; 60-bit word; 60 bit word; 64 bit word; 64-bit word; 96 bit word; 96-bit word; Word size (computing); Quarterword; Variable word length; Fullword; Kiloword
In computing, a word is the natural unit of data used by a particular processor design. A word is a fixed-sized datum handled as a unit by the instruction set or the hardware of the processor.
Word (journal)         
JOURNAL OF THE INTERNATIONAL LINGUISTIC ASSOCIATION
Word: Journal of the International Linguistic Association; Word: Journal of the International Linguistics Association; WORD: Journal of the International Linguistic Association; WORD: Journal of the International Linguistics Association; Word: The Journal of the International Linguistic Association; Word: The Journal of the International Linguistics Association; WORD: The Journal of the International Linguistic Association; WORD: The Journal of the International Linguistics Association; WORD (journal)
Word, an academic journal of linguistics issued four times a year, is the publication of the International Linguistic Association (ILA). Founded in 1943 as the Linguistic Circle of New York, the ILA became one of the main sources of new ideas in American Linguistics at that time.

Википедия

Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.

The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".

Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices.

The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.